Value proposition
Value proposition is the common knowledge of every person working in the organization about the culture of the organization. Culture is nothing but the manifestation of the collective thought process of the very top management or the promoter group of the organization.
If the culture of the organization is “ I am the boss, I know everything, just do as I say” …. There is no innovation. If the culture is “ I don’t give a damn of the customer, he has no choice , he will have to buy at whatever rate I give or whatever time I give “… there is no innovation. The value proposition is that we are here to serve the customer, we are here to fulfil a need of the society, we are here to take away some pain point being felt by the people, and then there is innovation.
We can help by sharing best practices of highly successful businesses and bring about an atmosphere of openness and transparency and guide with techniques that promote innovation.
The next step is establishing a process of creative thinking.